We could have just chalked this up to a learning process and then made our changes but, in the interest of transparency, we wanted to fill in the gaps and share a bit about our vision moving forward….and to give ourselves a bit of a public flogging. 😉 After all, if you can’t laugh at yourself who can you laugh at, right?!
About 3 or 4 months ago our marketing team sat down and had a fairly heated powwow about what, exactly, our intentions were for our blog. Our management team is cut from an old-fashioned mold and so had, up until that point, neglected to put any substantial focus into an “active” blog of any kind. For obvious reasons, we’ve been focused heavily in gaining new clients, servicing our client roster, product development, etc. The result of our in-house brainstorming session was a decision that we would use our blog as a daily clearinghouse, an online newspaper if you will, consolidating fresh news and offering daily posts on all things related to GPS tracking…..in particular how it relates to fleet operations and the vehicle fleet world. Not a bad idea and one that we’ll continue to subscribe to. But, we aren’t satisfied with the status-quo and want to push the envelope a bit….we want some thought provoking discussion to come from our blog. We want a blog with an attitude!