Innovative marketing tactics can go a long way in creating new business opportunities, and as private investigators look for ways to rejuvenate their marketing strategies considering new ideas is a great start.

Whether you are a professional with years of experience or an industry newcomer looking for ways to snag your first clients, combine a well-written introduction letter with these creative marketing strategies to help you get your business name out there. 

Here are 13 innovative marketing tips for private investigators:

  1. Give away logoed goods
    Everyone loves free stuff, whether it’s t-shirts, mugs, coasters, water, stickers, pens, keychains, mousepads, calculators, food, you name it! To help get your name and services out there, print your logo and contact information on a variety of products and drop them off at local businesses. Try to target businesses that are most likely to utilize your services as well as other unconventional places like local bars and restaurants.