One year ago, people were looking for financial stability in companies they were purchasing from because of all of the business closings. But now, on-time delivery outranks that because so many businesses cut back their inventory during the worst of the recession. With demand increasing, customers have more difficulty getting what they want on time.” –Jaynie Smith, CEO of Smart Advantage, Inc., a marketing/management consulting firm

Divining the wants of customers is an age-old issue in trucking – a constant amid the ever-shifting web of regulations, freight flows, and technological advances that create an enormous amount of change for an industry based on blood, sweat, and rolling iron.

Indeed, figuring out how to meet an ever-more demanding customer base is an ongoing challenge for truckers large and small, one that many – like K&K Trucking below – are putting the tap on technology for help.